Top 10 AI Tools to Streamline Your Social Media Strategy

Have you fully engaged or just dipped your toe in the social media marketing pool? Either way, these platforms are rewarding for you. 

Consumer behaviour and trends are constantly changing which makes it more difficult to manage social media platforms, especially for marketers. No worries, we came up with the solution which we will discuss later on this blog.  

We crafted this blog to educate you regarding AI tools and how you can utilise these tools for your business growth.   

Here’s Why You Should Use AI Tools 

• Automate repetitive tasks (such as; scheduling and responding). 
• Manage and optimise ads across platforms. 
• Track and measure performance across all social media platforms. 
• Craft a targeted and personalised campaign. 
• Engage with your audience. 
• Focus on what’s important, and leave the grunt work to AI.  

Top 10 Social Media AI Tools 

Lately 

It is the best social media AI tool that helps you manage your team and schedule your social media posts. Utilising this tool you can automatically create chunk content from a podcast, webinar or interview and then schedule it.  

There’s more, if you are struggling to find the right words while writing a caption or post (for X or Instagram) then it can help you with that and create an engaging piece of content. 

Endless scrolls end here because you can discover market insights (such as; current trends and competitors analysis) in your feed. 

Just like other AI social media tools Lately has certain limitations; 

• This tool focuses on primarily three platforms facebook, Instagram, and X. 
• At the beginner stage, this tool is useful but when your business is growing rapidly you have to give it a final touch. 

HubSpot 

It is another popular tool that many brands are using for its easy-to-use interface. This AI tool is designed in a way that simplifies the process of content creation, customer service, forecasting, and website development. 

It offers many different features such as AI assistant which can help you generate blog ideas, create images, build websites, and create performance reports within a second. 

Recently HubSpot introduced ChatSpot, powered by ChatGPT and other sources to connect with customers on a deeper level. 

Things you need to consider; 

• Generally, pricing depends on which tool you are planning to purchase. 
• This tool is designed especially for B2B and B2C business sales. 

Sprout Social 

It is an all-in-one AI-based tool for scheduling your posts to manage your team efficiently, you can do everything. 

Unlike Lately, this tool doesn’t have features to create chunk content from podcasts or interviews but it can suggest ideas and captions that you can use in your posts. 

It offers multiple tools to track and measure performance. This is not it, you can utilise an AI chatbot to engage with your targeted audience. Sprout Social also offers customisable landing page templates. 

Things to consider;

• The interface is quite complicated. 
• Pricing might be overkill for small businesses. 
• Sprout Social is designed especially for larger businesses.  

Copy.AI 

It is another popular tool that marketers use to write social media copy. Now you don’t have to spend hours writing a piece of content for LinkedIn, Facebook, or Twitter. 

Things you need to consider. 

Like any other AI tool, Copy.AI also has some limitations.

• Sometimes AI-generated content isn’t 100% unique. 
• The majority of the time it doesn’t implement keywords the way you want it.  

Flick 

It is another popular social media AI-powered tool that simplifies the content creation process, automates the scheduled posts, analyzes real-time insights, and generates performance reports within a few seconds.   

The interface is quite simple and easy to use, majority of the marketers use it to brainstorm new caption ideas and hashtags. It also offers features such as finding trending hashtags and managing them. 

Flick Limitation; 

• This platform primarily focuses on Instagram.  
•  Despite its user-friendly interface it might take a while to learn about all the features.  

Emplifi 

It is another useful AI tool that speeds up the content creation and scheduling process across social media platforms. 

Unlike other social media AI-based tools, by utilising the Emplifi AI tool marketers can generate content in many different languages. It offers an AI-based chatbot to engage with the targeted audience in their preferred language.  

Emplifi Limitation; 

• Sometimes it takes too much time to find or track resources. 

Buffer’s AI Assistant

It is an AI-based tool that you can use to create engaging content across social media platforms and available for free. 

Millions of marketers use this tool to generate content and schedule posts for different social media platforms (such as Pinterest, Facebook, LinkedIn, Instagram, etc). It also offers additional features to analyse your audience that give an idea of what works and what doesn’t. 

Cortex 

It is another popular AI-based tool marketers use to schedule posts across platforms. Unlike other AI-based tools, it offers limited features.     

By utilising this tool you can schedule your posts. It also suggests new caption ideas and a new theme for the image to make your posts more engaging and eye-catching. 

What we like about Cortex is that it monitors current trends and identifies keywords to help you stay ahead of the competitors. 

Phrasee 

It is an AI-based content-creation tool that marketers use to create content for digital platforms. 

Unlike other tools, Phrasee doesn’t offer a scheduling feature but you can generate irresistible effective content for various digital mediums such as email copy and social media copy.  

LocaliQ

Previously it was known as WordStream, it’s an AI-based social media marketing tool that can help you automate your process for posting and running ad campaigns.  

By utilising the AI automation feature you can schedule your posts and ad campaigns based on your audience’s interest, geographical location, budget. and campaign goal. 

It offers a platform to communicate with your team members and features to analyze ad campaign performance.  

Conclusion
AI tools might sound a little overwhelming but operating these tools is much easier than it looks. Here in this blog, we explain in detail the tools you can use to enhance your business performance.