Authenticity is the key to making the business successful. Consumers are always in search of real, credible, and authentic things. Thatswhy, authentic brands get more praise and are successful on social media. Nowadays, it isn’t easy to find authentic products on social media. Real-time interaction and open space for feedback and conversation help to gain the customers’ trust. You also need to pay attention to your customers’ reactions.
Let’s know some useful tips to bring authenticity to social media.
- Speak the truth
Every customer loves to hear the truth. So you have to post truthful and transparent information about your business to make them feel you have nothing to hide. Share everything they need to know about your business. This helps to build credibility and make your brand image more trustable.
- Stay genuine in social media communications
Today, customers are more worried about potential scams and fraud. Before spending money, they verified a lot. So you have to prove that you will deliver them the best by sharing informational, educational, and valuable content about your business regularly.
Sometimes try to share behind-the-scenes images and videos from your business. Moreover, share employees’ testimonials, staff profiles, company events, and videos about how your business runs.
Social media means socializing with others. People on social media do interactions on various topics- about brands also. So try to communicate about your brand by answering your follower’s messages, responding to comments, liking status updates, etc., to earn trust in your business.
- Always be ready to help
Sometimes excessive brand advertising creates dislike among the customers, so try to follow the 70/30 rule, where 70% of your posts provide interesting information and value, while the rest is only self-promotional. Posts must not always have a ‘sales’ approach. Make some posts to entertain your audience. This helps to attract more to your brands.